Infographic is the best way to explain clearly, visually and synthetically a series of concepts, facts or complex data. Infographics to help companies and organizations tell their stories or visualize large amounts of information.
What is an infographic? Examples
The infographic is a mixture between the written content and attractive design!
Visually these are attractive relate with content that transmit faster understanding of data and various topics in a single image. Infographics work best for our advertising and advertising content for business because the data is presented in a graphical and efficient way. The graphics are much easier for the reader to understand compared with long texts, therefore, these serve as a more advantageous method of presenting information.
If you are a regular user of social networks, it is very likely that every day you come across several examples of infographics. There are infographics on every topic imaginable, some more effective than others are, and some more viral than others.
However, nothing better than explaining what an infographic is with an example:
Some of the most popular infographics in the history of the internet have been shared more than a million times, such as the famous infographics “What happens one hour after drinking Coca-Cola?” Or “Mother Tongues”, which shows Very graphical way which are the most spoken languages of the world and in what proportions.
A special class of infographics are so-called interactive infographics, in which user actions configure the information displayed. Some of them may be authentic masterpieces of design and visualization of data, as we show in this compilation.
Visual storytelling is incredibly powerful. About 66% of posts on social media are visual content and more than half of the users of these platforms have already shared an image they found online or of their own.
When it comes to marketing on social networks, many companies have decided to include visual content in their strategies and innovate in their creation. The reason is simple and can be illustrated by the latest statistics: content that includes images relevant to the audience gets 94% more views than the one with no visual element.
These are some of the statistics presented by the Quicksprout team in the infographic Ultimate Guide to Creating Visually Appealing Content, where you can find also the main types of visual content in social networks, tools to create visual content in social networks and tips to succeed with this Type of posts.
Of the infographic, we highlight:
Types of visual content on social networks
Creative imagery: content that should be visually appealing. Use photos from banks of or relevant Instagram photos. If your company does not own the image rights, give credit to the author when sharing.
Video: Use YouTube, Vimeo or Wistia to host your videos that you later share on your site, blog or social networks.
Capture screen with useful images of your product.
Infographics: data and relevant information in visual format. The important thing about an infographic is the way the information is presented: it must be organized, readable and intuitive.
Graphs: This is another way of showing quantitative data. The graphs allow your audience to have an immediate perception of the trends of what is being analyzed.
Comic books: They are a very clever way to tell a story through pictures and engage your audience, whether you opt for humor or approach subjects that are more serious.
Memes: Adapt the most popular memes to your brand identity and content strategy. Do not be tempted to share this kind of content, just because a particular meme is popular, as it may be very inappropriate.