You need a strong website for a strong online presence
The Internet links back to every aspect of our daily lives. This has lead to Internet users searching out the best online experiences, with users becoming more demanding than ever.
Gone are the days when any old website would do. Today, the focus is on branding, user experience, aesthetics and of course function.
It takes an outstanding combination of elements to produce an excellent site that visitors want to come back to. Users are not only looking for information, but on a deeper level they are looking for an emotional connection, whether they know it or not.
The key to good website design is to provide users with something they need, while incentivising return visits. If you’re looking for the top elements to include in your next website design, this blog post if for you.
1 – Website Colour Scheme
“Colour is like food for the spirit – plus it’s not addictive or fattening” – Isaac Mizrahi
Your website design should feature a consistent colour scheme that compliments your brand, logo and content. The following points cover the three basic colour types:
Analogous Colours: are groups of three colours that are next to each other on the colour wheel. They share a common colour. E.g. Red, red-orange and orange. You will most often see this type of colour scheme in nature: think autumn leaves or the colour of a forest from a distance.
Complementary Colours: are colours that when paired with each, cancel each other out (on the colour wheel). They are opposite colours. In design, they create strong contrasts that often draw attention. Think about those ‘call to action’ buttons on websites, they are often a complementary colour to the main website colour theme.
Monochrome Colours: the same colour only in different shades/values. This is a common colour theme in website design as it tends to be the easiest to ‘get right’ and is a relatively safe choice. As monochrome colours are the easiest to use, they tend to feature on many websites. For a consistent look, try a monochrome colour scheme. If you envisage a more vibrant look, try a different colour type, such as the previously mentioned complementary or analogous colour schemes.
It takes an eye for detail to successfully deliver on a site-wide colour scheme, which is why graphic designers design many websites. You can read more about colour psychology and what approach may be right to maximise your online presence.
2 – A Consistent Format
Your site’s format and layout should follow a consistent theme. While each page may need to be slightly different from the last, there are several essential considerations that should be common from page to page. As an example, your home page should be more attention grabbing than your secondary pages.
A good website design is focused, clear and structured. Each page should reference this global style in its use of colour, layout and content. The key here is consistency.
If you align your home page content to the right, use this approach on other pages. If your headings are capitals, ensure all page headings at the same. If you use a column format to display your content, make sure all pages use a similar layout.
Be consistent, consistent, consistent.
3 – Font Use
It’s important to choose a font that is easy to read for body text. Fonts like Open Sans, Josefin Slab, Lato and Roboto are good to use for readability. Consider the size of your font. Bigger tends to be more effective in conveying information. Stick to one or two fonts: too many fonts can be visually unpleasing.
4 – User Experience
Your client, or the end user of the website, is the most important person involved in the design. Make sure your site is super simple to navigate, loads as quickly as possible (under three seconds) and provides abundant usefulness to visitors.
5 – Clear Contact Details
Be sure to include contact details on every page of your site. Try to incorporate these into the site wide design so that no matter what page your visitor is on, they can contact you with ease.
- Put your phone number or email in the top right corner.
- Try a floating contact button.
- Include a Contact Us page in the navigation.
- Provide different mediums for contact e.g. contact forms, phone number, email address, live chat, request a call back.
With these tips, you will be well on your way to creating an amazing website design that ensures you have success online. We know that Internet users are searching out the best sites that compliment and enhance their lives.
These five elements are essential to consider: colour, font, theme, user experience, contact details. While there is no universal set of rules, this advice should provide you with a sound base from which to create something special.