Tata Motors – The Success Story in Indian Market

It was in the year 2008 that Tata Motors emerged as an overnight celebrity in the field of automotive. The company crafted a wonder named Tata Nano. It was sold as the world’s cheapest car. Soon after this launch, Tata Motors gained immense popularity in India as the Indian auto company capable of creating cheap cars.

Apart from Tata Nano, there are a number of other reasons you should consider the company for your next big purchase.

Also nicknamed the “People’s Car,” Tata’s Nano was officially launched in the year 2009. It came with a price tag of $2,500. Despite ensuring affordability, Nano suffered from a very slow start. It took over a year and a half for the company’s total sales to exceed 100,000 units. On the other hand, fiscal year 2011 witnessed 64,000 new owners behind the wheel. The 2012 sales had had also beaten expectations.

The Nano was so inexpensive that only a few manufacturers were willing to gut their margins to compete with pioneer position of Tata. Hence, later on the company switched over to premium products. In the year 2008, Tata Motors bought the splashing Jaguar Land Rover Company. Ford sold it for around $2.3 billion.

In the past few years, Tata has revitalized both Jaguar and Land Rover. The company has turned these cars into lucrative brands via aiming mainly at the quality and trending market presence. Presently, Jaguar’s XF is its best-selling model ever. The car holds around 80 awards to its name.

Tata Motors is also one of the most popular and reputed truck manufacturers. It has been working very hard for over a decade to expand its light-truck trade. In the year 2006, Tata subscribed for Thonburi of Thailand and its lucrative pickup truck market. After four years, Tata Motors launched Prima model. It is also referred to as the Nano
of the trucking world.

Tata goes Global

The total sales volume of the company has moved up to 24 per cent. Despite being a homegrown company, Tata Motors had been successful in making a name for itself in international markets.

Sumo Gold

Tata Sumo Gold has been yet another production of the company which did really well among Indian buyers.

Available at INR 6.70 – 8.03 Lakh, (Ex-showroom Price New Delhi), the Tata Sumo Gold specification has won many hearts. Launched as a utility vehicle by famous Tata Motors, the car is available in seven diesel variants. The variants include:

– Tata Sumo Gold CX BS III
– Tata Sumo Gold CX PS BS III, CX BS IV
– Tata Sumo Gold CX PS BS IV
– Tata Sumo Gold EX BS III
– Tata Sumo Gold EX BS IV
– Tata Sumo Gold GX BS IV

The 2,956 cc diesel engine installed in a Tata Sumo ensures a 5-speed manual transmission. As far as safety, aspect is concerned, this car has been integrated with disc brakes in front. The drum brakes are at the rear. Buyers can also expect a collapsible steering column, central locking, side intrusion beam on all doors, and keyless entry engine immobiliser. Key features of the car include power steering, body coloured bumpers, Bluetooth, music system with USB, and alloy wheels AUX.

Key Features

The car comes equipped with rear high mount stop lamps and stylish gear shift knob.

Pros

– The car is also available in BS3 compliant versions.
– The diesel engine is very powerful yet fuel efficient.
Cons
– The car is devoid of modern technology and the latest safety features.
– Nothing exciting about the fit and finish. It could have been better.